Breaking: Important Disclosure News
How the Updated FTC .Com Disclosures Affect Social, Mobile and Digital AdvertisingOn March 12, 2013, the Federal Trade Commission (FTC) released a report to address issues presented for disclosures in social, mobile and other digital channels. The .Com Disclosures report provides updated guidance—the previous report was issued in 2000—and adds further clarification to the FTC’s 2009 Guide to Endorsements and Testimonials.
“The FTC requires all material connections to be disclosed with a documented process. Disclosure information gives brands authenticity and transparency. Leading the way and making it possible for brands is CMP.LY, an NYC-based social media compliance and disclosure platform.”
“Twitter promotions must provide rules disclosure… For larger-scale promotions, you may wish to utilize a third-party service such as CMP.LY to ensure compliance.”
On tour with the CMP.LY Team
WOMMA Social Week NY Events • October 18
The events have passed, but you can access some presentations and other great resources
Pinning & Winning: Activating Social Contests
- CMP.LY’s Tom Chernaik was joined by Apu Gupta of Curalate and Geoffrey Colon of Social@Ogilvy to examine best practices for giveaways, sweeps and contests across Twitter, Facebook and, of course, Pinterest.
IAPP Practical Privacy Series
October 30 • New York
- CMP.LY CEO Tom Chernaik presents on endorsements, testimonials and promotions as part of the marketing and advertising program